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Actived: Monday May 25, 2020
Advertising Chapter 14 Flashcards | Quizlet
A. Coupons offer price reductions to consumers who are price sensitive. B. Coupons are an effective way of generating trial of a new product. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. D. Coupons can encourage non-users to try a brand.
COUPONS Flashcards | Quizlet
A store coupon states $10 off of $50. How much does the bill need to be in order for this coupon to work? The total must be $50. What should you ALWAYS do after you scan coupons like this? Write the price of the item on the coupon. A TM comes up to your register with a birthday coupon for $7.50, but their total is only $3.00.
Chapter 15 Flashcards | Quizlet
o coupons/e-coupons o price-off deals o premiums o contests and sweepstakes o sampling and trial offers o rebates o loyalty/frequency programs o gift cards. Trade-market sales promotion - uses the following ways of motivating distributors, wholesalers, and retailers to stock and feature a firm's brand in their store merchandising programs:
MGMT Chapter 16 LearnSmart Flashcards | Quizlet
When marketers use samples, coupons, cents-off deals, displays, premiums, or rebates as _____ _____ tools, they are promoting to customers sales promotion Which of the following are reasons why marketers choose radio advertising?
AFTER MIDTERM chapter 15 eco 2023 Flashcards | Quizlet
a. Nabisco provides cents-off coupons for its products. b. Amtrak offers a lower price for weekend travel compared to weekday rates on the same routes. c. Hotel rates for AAA members are lower than for nonmembers. d. All of the above are correct.
Advertising (Sales Promotion) Flashcards | Quizlet
coupons attached to a package that can be removed and redeemed at the time of purchase in-store coupon the distribution of coupons in retail stores through various methods such as tear-off pads, handouts, and on-shelf or electronic dispensers.