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Advertising Chapter 14 Flashcards | Quizlet

A. Coupons offer price reductions to consumers who are price sensitive. B. Coupons are an effective way of generating trial of a new product. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. D. Coupons can encourage non-users to try a brand.

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COUPONS Flashcards | Quizlet

A store coupon states $10 off of $50. How much does the bill need to be in order for this coupon to work? The total must be $50. What should you ALWAYS do after you scan coupons like this? Write the price of the item on the coupon. A TM comes up to your register with a birthday coupon for $7.50, but their total is only $3.00.

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Chapter 12 Flashcards | Quizlet

A coupon for $10 off a package of baseballs placed on a baseball glove is a cross ruffling coupon The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Dell is a form of:

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Chapter 15 Flashcards | Quizlet

o coupons/e-coupons o price-off deals o premiums o contests and sweepstakes o sampling and trial offers o rebates o loyalty/frequency programs o gift cards. Trade-market sales promotion - uses the following ways of motivating distributors, wholesalers, and retailers to stock and feature a firm's brand in their store merchandising programs:

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coupons Flashcards and Study Sets | Quizlet

Learn coupons with free interactive flashcards. Choose from 93 different sets of coupons flashcards on Quizlet.

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Coupons, Sweepstakes & Contests Flashcards | Quizlet

average face value: $1.44 in 2008 vs. $1.62 in 2013, high value gets better response and is better at reaching competitive users (switchers), consumer perceptions and expectations (wait and watch for coupons)

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Calculating Discounts Unit 2 Flashcards | Quizlet

Taking successive discounts of 15% off and then 25% off is the same as taking a one time discount of 40%. F The stores below each have the same snowboard for an original price of $189.59.

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MGMT Chapter 16 LearnSmart Flashcards | Quizlet

When marketers use samples, coupons, cents-off deals, displays, premiums, or rebates as _____ _____ tools, they are promoting to customers sales promotion Which of the following are reasons why marketers choose radio advertising?

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AFTER MIDTERM chapter 15 eco 2023 Flashcards | Quizlet

a. Nabisco provides cents-off coupons for its products. b. Amtrak offers a lower price for weekend travel compared to weekday rates on the same routes. c. Hotel rates for AAA members are lower than for nonmembers. d. All of the above are correct.

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Advertising (Sales Promotion) Flashcards | Quizlet

coupons attached to a package that can be removed and redeemed at the time of purchase in-store coupon the distribution of coupons in retail stores through various methods such as tear-off pads, handouts, and on-shelf or electronic dispensers.

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