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(PDF) Online vs. Offline Coupon Redemption Behaviors

(65.5 %) off er perce nt-off and 566 (1 1.8 %) offer dollar-off coupons. T he percent-off coupons range fro m 5% to more than 5 0% an d t he d ollar- of f coupo ns ran ge fro m KR W 1, 000 to more

Category:  coupon Get Code

Coupon Value: A Signal for Price?

shown for coupons that use percentage discounts and leads to the question of whether the phenomena is restricted to promotions that are communicated in percentage-off terms

Category:  coupon Get Code

A Price Discrimination Theory of Coupons

cents-off coupons for inducing trial. Further and most importantly, the hypothesis has no prediction on the intensity of coupon usage across consumers. Note that the crucial

Category:  coupon Get Code

(PDF) A Price Discrimination Theory of Coupons

coupons is made by trading off the savings obtained against the cost of using coupons. There are many costs that can be identified. These are the cost of organization (cost of

Category:  Trading Get Code

Cents‐Off Coupons: Boon or Boondoggel for Consumers?

Cents-off coupons have become a popular sales promotion tool in recent years. However, the effects of coupons, and other such deals, on consumers' cognitive structures and choice decisions are not

Category:  coupon Get Code

Money-off Coupons and the Consumer: Are They Worth the

Is the use of coupons a worthwhile practice for consumers? What defines a cost-effective money-off coupon user? In this study, the time cost of clipping and organizing grocery coupons is compared

Category:  coupon Get Code

(PDF) Effects of Coupons on Consumer Purchase Behavior: A

77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons

Category:  coupon Get Code

(PDF) Pleasant Surprises: Consumer Response to Unexpected

The effects of dollar-off vs. percentage-off coupons are examined for 3,827 customers who had redeemed both types of coupon framings in an Australian online fast-moving consumer goods (FMCG

Category:  coupon Get Code

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