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Empirical decomposition of customer responses to discount

The effects of dollar-off vs. percentage-off coupons are examined for 3,827 customers who had redeemed both types of coupon framings in an Australian online fast-moving consumer goods (FMCG) retail context. Results from Bayesian simultaneous equation modelling confirm that compared to dollar-off coupons, percentage-off general coupons induce

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The optimal face value of a discount coupon - ScienceDirect

The paper analyzes the decision made by firms to issue one-time coupons as a means of attracting new deal-prone customers. Given the structure of the market and the share of loyal customers, we derive boundaries for the value of the coupon, as well as the optimal face value of the coupon.

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Coupons in context: discounting prices or decreasing

A coupon is a commonly used sales promotion device offering the user a discount on the purchase of a product. Consumer coupon offerings are also becoming increasingly diverse: from “% off” and “$ off” to “Buy one, Get one free” (BOGO) offers and co-promotions (Buy X, Deal on Y).

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The influence of coupon duration on consumers’ redemption

The face value has important implications for sellers' profitability through the number and types of consumers attracted by coupons. In selecting the optimal face value, the sellers need to trade-off the gain from attracting new consumers with the loss from coupon redemption by loyal consumers.

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Coupons in context: discounting prices or decreasing

These were “$ off” coupons, so as to generalize the effects of Study 3 that used BOGO coupons (note however, that many pizzerias, in fact, use BOGO coupons). Finally, to examine the generalizability of the conceptual arguments proposed in Studies 1 and 2, we manipulated both the presence of alternate price information of the company’s own

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Trade deals and/or on-package coupons - ScienceDirect

The coupon-induced repeat-purchase effect contributes to enhancing the appeal of on-pack coupons. As a result, on-pack coupons are more attractive than peel-off coupons or instant rebates (Martín-Herrán et al., 2010), which only affect the first purchase and do not have any direct effect on subsequent purchases. Further numerical analysis

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Two-period discount pricing strategies for an e-commerce

The online coupons are divided into short-term coupons and long-term coupons. They are defined as a single online coupon recommended to consumers in period 1, and consumers can only redeem them within a specified period (period 1 or period 2). The platform will offer these online coupons to encourage consumers to purchase products.

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Empirical decomposition of customer responses to discount

As for dollar-off coupons, customers in Cluster 1 show the highest increase in spending and a moderate increase in the inter-purchase time and hence should be on top of the retailer's list to receive dollar-off coupons. Moreover, dollar-off coupons in Cluster 2, as the largest cluster identified, seem to be causing a significant delay in

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Omnichannel retailing operations with coupon promotions

The omnichannel retailer is better off dropping the price and not providing coupons when online channel is the preference for a large portion of consumers. Such pricing and coupon promotion strategies also true when the negative effect of coupon promotions is great.

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Coupon promotion and its two-stage price intervention on

As shown in Table 1, our model differs from the previous studies in three areas: First, we investigate coupon’s price intervention problem in a dual-channel supply chain environment and explore how the coupon promotion and channel pricing strategies of supply chain enterprises change based on competitor’s coupon promotions, which is different from the existing single-issuer and single

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